Can You Believe What You See? Advertisers Using CG To Sell Their Cars


Hi!

If you've watched any Marvel movies lately — or any number of Hollywood blockbuster movies — you are no doubt aware of how much computer's have changed the ability for film makers to create almost anything on the screen.

What fewer people may be aware of — is that advertisers are using the same technology to sell us their products.

Case in point from the video below:  A company called the Mill has a vehicle called the  BLACKBIRD.

It is a fully adjustable car rig that allows computer graphic bodies to be placed over it without the need to rely on a physical car.

A Screen Capture The Video Showing How The Color & Accessories Can Be Changed Using CG
A Screen Capture The Video Showing How The Color & Accessories Can Be Changed Using CG
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The frame and wheel base can be lengthened or shortened to approximate any vehicle and allows manufacturers to shoot at at any time, in any location — even before final designs are finished on a production model.

The video shows exactly how this works in action.

Check it out — and then wonder: Can You Believe Anything You See On TV?





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